It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. Read on to discover some great strategies that you can put into practice today.
Always get permission before adding someone to your email list. This reduces the chances of your emails being marked as spam.
Ensure that every email address on your list has given explicit permission to receive emails from your business. If you start sending out what is considered spam, the results aren’t going to be very good. Most people will not only delete the email, but also resolve to never do business with you in the future.
Be sure that each person on your mailing list has granted you permission to send them emails. If you don’t, you could get a lot of spam complaints or lose customers for good.
You want every email campaign to have feedback that is passive as well as active. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is generally invisible to your reader and more subtle. Look at the links and images that are getting the most clicks.
As time passes, smartphones will become the medium that your subscribers use to read your emails. Mobile devices have lower resolutions, so your space will be limited. Learn about the constraints, and test your emails on phone screens.
Include a customer incentive in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
To get what feels like a personal touch, occasionally try and mix up what your format is. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. The spam folder is the likely destination for photo laden email.
Give your promotions a personal touch by changing your usual format. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.