Are You Using Email Marketing? Here’s How

It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. Read on to discover some great strategies that you can put into practice today.

Always get permission before adding someone to your email list. This reduces the chances of your emails being marked as spam.

Ensure that every email address on your list has given explicit permission to receive emails from your business. If you start sending out what is considered spam, the results aren’t going to be very good. Most people will not only delete the email, but also resolve to never do business with you in the future.

Be sure that each person on your mailing list has granted you permission to send them emails. If you don’t, you could get a lot of spam complaints or lose customers for good.

You want every email campaign to have feedback that is passive as well as active. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is generally invisible to your reader and more subtle. Look at the links and images that are getting the most clicks.

As time passes, smartphones will become the medium that your subscribers use to read your emails. Mobile devices have lower resolutions, so your space will be limited. Learn about the constraints, and test your emails on phone screens.

Include a customer incentive in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.

To get what feels like a personal touch, occasionally try and mix up what your format is. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.

Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. The spam folder is the likely destination for photo laden email.

Give your promotions a personal touch by changing your usual format. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

How Effective Is Your Marketing Campaign? Making Email Work For You

Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback means to ask your readers for suggestions and their opinions. Passive feedback is more subtle and even invisible to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.

You should utilize some type of call to action within your emails. Clearly tell them how to receive the offers you have. Be sure that any links you have in your emails are easily found and explain how they are to be used. You may want to include these near the top, as well as the bottom, of your emails.

Test your email messages with different platforms before sending them out. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. A message in Hotmail may look entirely different from a message opened in Gmail.

See how your emails appear using the variety of methods your customers are likely to use. Once you’ve perfected your design, test it across many platforms and systems. Different email readers may show the email very differently.

In order to form a better bond with your email subscribers, do everything you can to personalize each message. Readers are far more likely to delete emails or even unsubscribe when the message they’re reading feels like a form letter. Putting the recipient’s name into the email is simple; there is much more that can be done. Keep track of how people sign up for your newsletter, where they did and why they want to read it. Mention these items in the email message.

An important step for email marketing novices is to do thorough proofreading of emails prior to distribution. While this seems obvious, it is easy to overlook professionalism when sending an email is so fast and so simple. It’s just email, correct? Nope! Your email marketing strategy is an important part of your marketing campaign and must be done correctly and attractively.

Tell your reader “Happy Birthday!” Include a field for customers to opt in so they can receive a birthday wish. Doing so can really make clients feel appreciated and special.

In addition to using what you’ve just read, think of your audience in order to be effective at email marketing. Think about what readers might want to see. What would they want to read? What will it take for you to convert those thoughts into sales opportunities? Take these ideas and start making money.

Email Marketing Tips The Pros Don’t Want You To Know

Of course, you don’t want to flood your customer’s inbox with unwanted emails. Your marketing campaign should contain interesting and relevant content. The more times you send them an email that has something of interest, the more they will want to receive your communications. By following tips from this article, you can begin to construct email pieces that will engage your customers and create a buying atmosphere.

Only send email to customers after they have agreed to receive your mailings. Most clients will simply look at them as spam and delete them right away. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.

Don’t bombard customers with a message that says “Buy Now!” Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” Customers may be put off by what appears to be “spam” at first glance. Consumers understand that your goal is to sell products, so work on relationship building and the sales will usually follow. They’ll appreciate this and will most likely buy from you.

Place your unsubscribe link in a conspicuous place in your email, like the footer. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.

You want every email campaign to have feedback that is passive as well as active. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is generally invisible to your reader and more subtle. Look at the links and images that are getting the most clicks.

Test out different subject lines with the A/B testing method. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.

Include a customer incentive in your emails. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.

To get what feels like a personal touch, occasionally try and mix up what your format is. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.

Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. The spam folder is the likely destination for photo laden email.